Guide On "Generating Referrals"

A referral is the term used to describe a company and the contact person of a potential associate and/or customer who may require services/products that are provided by a member. Providing a referral is not a promise of business or a commitment on the part of the potential customer. It is simply providing an opportunity for a member to provide a service and/or product to someone who is in need of it.

Always remember:

The Quality of Referrals is More Important than the Quantity!

Methods for Giving Referrals (listed in priority order):

• Providing or offering a personal introduction
• Contact the member by email and ask for a reply
• Send a Business Profile to the member about the contact
• Inform members of observations you made about a referral

How to Originate Referrals from people we know:

• Co-workers
• Relatives
• Business associates
• Friends
• Classmates
• Professionals

"Notice what other business professionals are looking for.what their needs are.what their goals may be."

From observations we gain information about:

• New businesses opening, expanding and/or relocating
• What other businesses are doing

From exposure we gain knowledge from:

• Newspapers and the Media
• Events, Tradeshows and Seminars
• Problems and/or Challenges that can be met by our products and/or services

From suggestions or ideas we share with people we find:

• New ways/methods of presenting or selling a service or product.

"Business Ambassadors Guide On "Generating Referrals" can be copied and shared in order to assist you with your business development skills." Here's a reminder: For our members the one-on-one training is at no added cost.